I am thinking they want some young, enthusiastic, bungee jumping, ski diving, snowboarding all round adventurer here, but I will be quick to point out that angle has been done over and over!
Every program on New Zealand aired in Australia depicts New Zealand as some adrenalin junkie's dream - and sure it is, but New Zealand is so much more. I think it is about time New Zealand was also thought of as the perfect family destination. Families on average spend way more than any young single/couple travelers.
OK I can't give away too much of my application angle, I don't want anyone else to win! Although, not sure what I will do with 4 children and a very busy business in Brisbane, if I do win! But I am certainly up for the challenge.
Come on, Entirely Kiwi, if you want more Australian families to visit New Zealand, pick me, pick me! With cheaper than every air travel, a fantastic exchange rate, and Aussie Shona rooting for you, you just can't go wrong!
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